Dr. Roy Poses put up only two posts this past week on his Health Care Renewal blog, but they are both about Pharma issues. First he passed on the bad news that the Pharmalot blog is no more:
http://hcrenewal.blogspot.com/2014/01/pharmalot-sent-down-memory-hole.html
I concur with his assessment that journalist Ed Silverman did a splendid job with that blog, and that it's a serious shame that the owner is not making the blog archives easily available.
Dr. Poses then tells us the story of the PR campaign to launch a new drug for a rare disease, pulmonary arterial hypertension:
http://hcrenewal.blogspot.com/2014/01/the-smarming-of-health-care-how-to-spin.html
The PR folks have concocted a smarmy account of how a mother's concern for her daughter led to this new drug, happily covering over the facts that 1) the drug probably doesn't work very well; 2) it causes serious side effects; and 3) to will be priced at as much as $150,000 a year.
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