I am happy to be asked by my friends in the National Physician's Alliance to let everyone know about the launch of their Unbranded Doctor Campaign: http://unbrandeddoctor.org/
I was at the NPA annual meeting, which they had the great kindness to hold in Houston so it was only an hour's drive, and was able to learn a lot about the launch of this important campaign to start to retrieve medical professionalism from the forces of commercialism.
I have only one small bone to pick with the campaign. I don't see it up live yet on the website, but at the NPA meeting, I was able to see a preview version of the campaign's store, where one can (eventually) purchase T-shirts, backpacks, hats, buttons, and a variety of gizmos to show patients and colleagues that one supports this effort. I believe that there was also an Unbranded wall clock for the heavy hitters. But to my surprise and dismay, I did not see Unbranded coffee mugs or pens!! How better to declare one's independence from the drug industry gravy train? I trust this deficiency will be remedied without delay.
NOTE ADDED 4/2/08: I'm informed by the NPA office that while it is true they do not (as yet anyway) sell pens, they will have mugs available! Sorry for the error.
We just went unbranded in Maine. I think we'll have to work on pens..... one thing we actually need, as most of them were pharma's! I have an unbranded cup sitting on my desk with some steaming Java in it!
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