Friday, October 26, 2007
Newsweek Reports Fewer Docs Seeing Reps
Newsweek, this week, reports a trend among physicians and medical centers away from talking with reps and accepting company gifts (see the article: http://www.newsweek.com/id/57342). The article, of course, is music to my ears; but it would have been nice had it included just a little bit of data--any data--to back up the assertion that such a trend exists.
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Depending perhaps on where your territory may be, as a big pharma rep, I find access and dialogue with physicians more limited than the conclusions stated in this piece. In fact, studies have shown that doctors actually lose money when they interact with reps, and this is combined with delaying timely treatment of thier patients.
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