I've just added a link to The Prescription Project, funded by the Pew Charitable Trusts and affiliated with the Institute on Medicine as a Profession at Columbia. It's an outgrowth of a key paper published a little more than a year ago in JAMA, calling for major policy changes in academic medical centers to eliminate the conflicts of interest created by too-cozy relationships with the pharmaceutical industry (Brennan TA, Rothman DJ, Blank L, et al. Health industry practices that create conflicts of interest: a policy proposal for academic medical centers.
JAMA 2006;295:429-433). Time will tell whether this new organization will become a forceful player on the U.S. scene.