Hooked: Ethics, Medicine, and Pharma

Updates and Commentary related to HOOKED: ETHICS, THE MEDICAL PROFESSION, AND THE PHARMACEUTICAL INDUSTRY, by Howard Brody, MD, PhD (Rowman and Littlefield, January, 2007)

Showing posts with label marketing; drug reps; samples. Show all posts

Showing posts with label marketing; drug reps; samples. Show all posts

Thursday, January 3, 2008

Management Study: Docs Respond to Science, Not Marketing. Really?

As readers of HOOKED and this blog know, it is my view that the vast preponderance of the available evidence shows that physicians are influ...

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