tag:blogger.com,1999:blog-1732132352927731247.post7393518990302844026..comments2024-03-16T00:27:31.848-07:00Comments on Hooked: Ethics, Medicine, and Pharma: A Marketing Expose, and Reflections on Anecdotal EvidenceHoward Brodyhttp://www.blogger.com/profile/00599587504924835039noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-1732132352927731247.post-22194535144229853682009-05-25T10:12:52.528-07:002009-05-25T10:12:52.528-07:00Excellent post and perspective/insight on Andy, an...Excellent post and perspective/insight on Andy, and how pharma critics such as myself have to insist on objectivity when evaluating news such as this.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1732132352927731247.post-22298038882119569752009-05-20T01:15:07.648-07:002009-05-20T01:15:07.648-07:00Ten months earlier, a press release featuring the ...Ten months earlier, a press release featuring the same patient was published. Click on "Press Release" to view the report.<br /><br />Did the physicians accurately convey alternative treatments to the audience of prospective patients?Press Releasehttp://www.utsouthwestern.edu/utsw/cda/dept37389/files/199383.htmlnoreply@blogger.comtag:blogger.com,1999:blog-1732132352927731247.post-81971363172044496192009-05-19T21:58:10.438-07:002009-05-19T21:58:10.438-07:00"As advocates for their patients, physicians shoul..."As advocates for their patients, physicians should not allow...their advice to patients regarding participation in filming to be influenced by financial gain or promotional benefit to...their patients..." --AMA Code of Ethics<br /><br />In the video news release, note that the patient's product was prominently displayed.<br /><br />What is this news release about?Anonymoushttp://www.utsouthwestern.edu/utsw/cda/dept37394/files/39194.htmlnoreply@blogger.comtag:blogger.com,1999:blog-1732132352927731247.post-89085793432370504192009-05-19T09:13:00.000-07:002009-05-19T09:13:00.000-07:00According the AMA Code of Ethics, Opinion 5.045, “...According the AMA Code of Ethics, Opinion 5.045, “Physicians should accurately convey the risks, benefits, and alternatives of treatments to an audience of prospective patients. . .” <br /><br />For an alternative viewpoint on depression symptom rating scales, read “The ‘McDonaldization’ of Psychiatry: Psychiatric Knowledge is Not the Equivalent of ‘Fast Food." The article may be found by clicking on Anonymous.Anonymoushttp://psychiatrictimes.blogspot.com/2009/05/mcdonaldization-of-psychiatry.htmlnoreply@blogger.comtag:blogger.com,1999:blog-1732132352927731247.post-74813077376049229922009-05-19T08:59:00.000-07:002009-05-19T08:59:00.000-07:00The AMA Code of Ethics, Opinion 5.045, provides gu...The AMA Code of Ethics, Opinion 5.045, provides guidance on filming patients in health care settings. The following sections of the opinion may be relevant to the discussion here.<br /><br />(4) Physicians retain their responsibility to maintain professional standards whenever medical or surgical encounters are filmed for public broadcast. They should be mindful that the educational content of the finished product may become marginalized, potentially distorting the portrayal of the patient-physician encounter and of the medical procedures. Physicians should accurately convey the risks, benefits, and alternatives of treatments to an audience of prospective patients, and should refuse to participate in programs that foster misperceptions or are otherwise misleading.<br />(5) Independent peer groups, such as medical specialty societies, also may help prevent misleading information from reaching the public by making themselves available to producers to assess the accuracy of program content. They may help dispel misperception by providing educational resources and, if necessary, taking corrective or disciplinary action.<br />(6) As advocates for their patients, physicians should not allow the care they provide or their advice to patients regarding participation in filming to be influenced by financial gain or promotional benefit to themselves, their patients, or their health care institutions.<br />(7) If a physician is compensated beyond services to the patient, the amount and conditions of compensation must be disclosed to the patient.<br /><br />To view an example, click on Video News Releases. Then scroll down and click on "Depression symptom rating scale.” Alternatively, go to the UT Southwestern Web site and enter the search term “Video News Releases.” Then scroll down and click on “Depression symptom rating scale.”<br /><br />Consider whether or not there were any violations of the AMA Code of Ethics in this public broadcast. What additional information might one need in order to make this determination?Video News Releaseshttp://www.utsouthwestern.edu/utsw/cda/dept37394/files/39194.htmlnoreply@blogger.com